DECORATIVE LETTERING

Gustavo Ferrari

Ferrari Fileteados – Argentina

Gustavo Ferrari is an artist and a historian from Buenos Aires. He has been working as a Fileteador and a signpainter since 2001. Gustavo has participated in many city projects such as “Abasto neighborhood: Paseo del Filete”, “Corazones Vivos”, first Open Air Fair of Urban Art and many more. His artworks can be found in several Remarkable Bars of Buenos Aires like “El Banderín”, “El Hipopótamo”, “El Colonial”, “La Academia” and “La Flor de Barracas”.

In the last decade he has started showcasing the Fileteado style around the world. He has since done this at Letterheads meets, Tango festivals and various design events in the USA, Canada, Europe and Asia.

This workshop is designed to give insights into practical aspects of this decorative art from Buenos Aires. It’s ideal to anyone who is looking to enrich their sign painting and hand lettering works.

We will paint a complete sign with acrylics using typical elements of Fileteado: flowers, ribbons and acanthus leaves. We will learn how to handle special Fileteado brushes and go through structural step by step approach of a work from a pounced pattern to the flat colours, then shadows, lights and highlights to gain first-hand experience of the complete technique of Fileteado.

About Fileteado art
Fileteado is a traditional art from Argentina that was declared World Cultural Heritage by UNESCO in 2015. It began as a simple decoration on the trade carts in the early 20th century. In the 1920s and 1930s as it expanded to the decoration of buses and trucks its imagery grew more complex with the use of visual symbols and the incorporation of short text, including popular and humorous sayings. Today it can be found all over the city of Buenos Aires, in shop windows, murals and signs.

Instagram: @ferrarifileteados